29% of web traffic is now mobile. HTML5 ads we're supposed to take over for Flash but have a look on your iPad right now and find me a single animated ad. Nothing right?
The current mobile rich media solutions have it wrong. Advertisers aren't jumping up and down for 3-image banners that are expensive to build and traffic.
Addroid gives advertisers what they want: video at an affordable price. As a bonus we just happen to produce ads that work on both desktop and mobile.
You know how DSPs have streamlined the buy/sell side of digital display? Addroid does that for the production/serving side.