The average click-through-rate (CTR) for online advertising is 0.09%. AdZap increases this by 620% through a new type of user feedback system.
Adzap is a game experience that gives people a fun way to control the advertising they see online. They simply 'zap' an ad, to never see it again anywhere they go. We've proven that giving people control over ads, significantly increases their interaction with ads in general.
Currently AdZap is distributed as a free browser extension app.