iPunch leverages youth’s anxiety for identity formation and the prevalent societal discontent into a constructive process of social change. It transforms the process of social change into play by making social good trendy, fun & rewarding
iPunch gamifies youth’s engagement with real world issues and gratifies it with real rewards. It creates a socially cool and responsible identity and gives the user his moment of fame through the mobile platform.
iPunch aims to become the default mobile app icon for ‘do good cool”. A platform where youth voices lead to change in a fun, youthful and rewarding manner. A platform that provides instant gratification and fame even before the change is set in motion.
Our Audience is the urban smartphone youth between age group of 16-23 in India and other emerging markets like Vietnam, Indonesia, Philippines, and South Africa