A6 Corporation is mapping the Internet Topology. This is living graph of every page and every person on the Internet, with every object classified by subject category, ranked by importance, and scaled by attitude, along with the relationships between all of the objects, refreshed continuously in real time, with the changes tracked over time, and with a way to target any object instantaneously on a real time bidding platform.
The Internet Topology provides contextual, audience, and influencer targeting, as well as site ranking, market visualization, and inventory packaging, all from one source, all maintained and delivered in real time.
Some of this functionality can be patched together from existing sources today, but the Internet Topology provides it all and does it significantly better because of its broad scope, unified approach, and consistent taxonomy. With the Internet Topology, the whole is greater than the sum of the parts.