The razor industry is highly profitable as evidenced by P&G’s acquisition of Gillette for $57 billion in 2005. Today, Gillette has a monopolistic, 66% market share and charges outrageous prices.
800razors.com goal is to disrupt the industry and gain 10% market share by 2023. Our competitive advantages are:
• EXCLUSIVITY. We have an exclusive agreement with Energizer, the 2nd largest razor company and owner of Shick and Wilkinson. We are the only Internet razor company with made in USA razors. American made is to the razor industry is like what Swiss made for the knife industry.
• AVERAGE ORDER SIZE. We have an AOS of $19.20 compared to only $7.50 for Dollar Shave Club.
• TARGET MARKET. We sell both men’s and women’s razors.