It's "Just Eat", for laundry and dry cleaning.
You choose a dry-cleaner or laundrette, book collection and delivery, and pay. Then it gets done, and you get on with your day.
We have a huge number of service partners who are extremely keen. We have a business model that is proven, in other industries. It's now emerging in this one. We're going to be at the forefront of it in the UK.
People are looking for a better, faster way of getting services, from Air BnB to Just Eat. For the £1.1Bn laundry industry, we will provide that. We will be an outstanding user experience coupled with iconic, metric-driven marketing.
We're taking an old-fashioned industry led by a few high-margin brands, and we're and disrupting it, democratising it. It's a very exciting position to be in, and a huge opportunity.