We are making an iconic product, one that in the future many people will say I should have done that....But they didn't precisely because they & most people have an allergy to hard work on the fundamentals of new products and satisfying basic customer needs.
Everyone has heard of Rosetta Stone in the Foreign language Learning Market. What they have not heard is that RST has proved what not to do in this market. Their ROI & ROE has been negative for years.
We understand what went wrong with their product. It is the poor price-performance ratio for customers. In a nutshell, no innovation customers need and a strategy to identify profitable customers.
In fact, print and audio products do very well in this market primarily do to their price performance ratio
We are creating a web application that takes advantage of the computer/internet greatest strengths. Our price-performance ratio for customers is good right now......We plan to increase as time passes making it great