Building a white label consumer persona platform:
* Enables consumers to instantly build & manage a consumer persona and affinity-based buying network with just a few clicks (location, household & product attributes, affinities etc)
* Ability to build on legacy CRM data for trusted
* Supports group buying, personalised offer requests
* Consumer remains anonymous, in control
White label for distribution via scale trusted brands (acting as agents or '4th parties')
Lead gen rev share plus product & platform licensing fees.