Everyone is not comfortable in jeans, so, we cater to the fashion forward woman who likes to make a bold statement with simple pieces. Just because you’re wearing something as basic as a legging, doesn’t mean it cannot be as fashionable as your favorite pair of pants.
While there are several companies that do offer leggings as one of their products, we have yet to find a fashion line that specializes in them.
10. Four’s marketing strategy is to cater to women of all body shapes and sizes, by providing a functional yet fashion forward pair of leggings. Since this generation is cultured around social media and reality TV shows, our company plans to reach out to several reality stars, models and entertainers to get them wearing our product.