Social Screen is a way for users to interact in a mobile social context around their favourite T.V. shows. Till late 2000's T.V. shows have been hard at work trying to get viewers to interact with T.V. shows - but results have been at best mixed.
Now with the take up of "second screen" (the act of users watching T.V. while communicating on their mobile devices) things are about to change very dramatically. Contrary to popular myth "second screening" is adding value to users watching experience NOT distracting from it. TV advertising is being made to work much more efficiently, to reach the right audience at the right time in the right way.
Social Screen is focused on developing a set of tools for its customer - the T.V. production house.
T.V. shows have long abandoned the silos model for social networks, and now, will be empowered by the Social Screen toolset to engage with the audience like they have never before.