How to Market Your Hardware Startup

How to Market your Hardware Startup

Many entrepreneurs start the process of marketing their startup long after launch and then wonder why they’re struggling. The success of your startup depends not only on your product quality, but also on how many people know about it.

If you’re looking for the best results, it’s important to put in as much time marketing your startup as you do building it. The more awareness you generate about your product, the easier it will be to connect with audiences when you’re ready to ship. In this article, we discuss the key strategies that you can use to market your hardware startup: Continue reading How to Market Your Hardware Startup

How to Generate Sales as a B2B Hardware Startup

How to Generate Sales as a B2B Hardware Startup

Closing sales is always difficult, but more so if you’re a B2B (Business to Business) hardware startup. Why? Because B2B differs from B2C (Business to Client) in several important ways.

First, B2B products are more complicated than B2C consumer items, and therefore more difficult to market. As a consumer hardware startup, you have multiple options to market your venture. Start a crowdfunding campaign, have a few tech journalists review your product, talk to customers directly about your product and get feedback. Continue reading How to Generate Sales as a B2B Hardware Startup

How to Select the Perfect Name for your Startup with Nimi

How to Select the Perfect Name for your Startup with Nimi
Kirill, Founder & CEO @ Nimi

How to Select the Perfect Name for your Startup with Nimi

In this article, we would like to feature our newest Premium Member, Nimi. It is a service that keeps startups away from poor brand names. We spoke with founder of Nimi, Kirill, to learn more about his journey, expansion plans and a lot more! Read on to know about how he came with the idea and the startup’s journey so far…

“What’s in a name?” you might ask, as did the great Shakespeare. Continue reading How to Select the Perfect Name for your Startup with Nimi

How to Run A Successful Crowdfunding Campaign for Your Hardware or IoT Startup

How to Run A Successful Crowdfunding Campaign for Your Hardware or IoT Startup

Editor’s note: As part of our ongoing series for hardware startups in partnership with ANSYS Startup Program, today we’re covering crowdfunding campaigns. Read on to find out how you can make yours uber-successful…

If you’re running a hardware startup, chances are you’ve thought of crowdfunding. And why not? Crowdfunding helps you answer a few important questions about your startup. If your campaign is successful, it indicates a demand exists for your product in the market and that you know how to market your product to your target customers. After all, there’s no better validation than money spent on your product. But wait, there’s more. Successful crowdfunding campaigns can lead to even bigger investments, as our research shows. Continue reading How to Run A Successful Crowdfunding Campaign for Your Hardware or IoT Startup

Important Questions Every Entrepreneur Should Ask Themselves before Setting Up a Business

Important Questions Every Entrepreneur Should Ask Themselves before Setting Up a Business
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Do you want to set up a business or are you in the process of doing so? If you intend to become an entrepreneur, it will be a life-changing decision, so you need to be as prepared as possible before you eventually decide to take this leap of faith. Below are some of the most important questions everyone who wants to start a company should answer before going ahead with their new venture. Continue reading Important Questions Every Entrepreneur Should Ask Themselves before Setting Up a Business

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