Many entrepreneurs start the process of marketing their startup long after launch and then wonder why they’re struggling. The success of your startup depends not only on your product quality, but also on how many people know about it.
If you’re looking for the best results, it’s important to put in as much time marketing your startup as you do building it. The more awareness you generate about your product, the easier it will be to connect with audiences when you’re ready to ship. In this article, we discuss the key strategies that you can use to market your hardware startup: Continue reading How to Market Your Hardware Startup→
Closing sales is always difficult, but more so if you’re a B2B (Business to Business) hardware startup. Why? Because B2B differs from B2C (Business to Client) in several important ways.
First, B2B products are more complicated than B2C consumer items, and therefore more difficult to market. As a consumer hardware startup, you have multiple options to market your venture. Start a crowdfunding campaign, have a few tech journalists review your product, talk to customers directly about your product and get feedback. Continue reading How to Generate Sales as a B2B Hardware Startup→
In this article, we would like to feature our newest Premium Member, Nimi. It is a service that keeps startups away from poor brand names. We spoke with founder of Nimi, Kirill, to learn more about his journey, expansion plans and a lot more! Read on to know about how he came with the idea and the startup’s journey so far…
Editor’s note: As part of our ongoing series for hardware startups in partnership withANSYS Startup Program, today we’re covering crowdfunding campaigns. Read on to find out how you can make yours uber-successful…
If you’re running a hardware startup, chances are you’ve thought of crowdfunding. And why not? Crowdfunding helps you answer a few important questions about your startup. If your campaign is successful, it indicates a demand exists for your product in the market and that you know how to market your product to your target customers. After all, there’s no better validation than money spent on your product. But wait, there’s more. Successful crowdfunding campaigns can lead to even bigger investments, as our research shows. Continue reading How to Run A Successful Crowdfunding Campaign for Your Hardware or IoT Startup→