{"maxtimeb":1425764523,"blinks":[{"id":"5082","when":"1425764523","title":"signed largest food & beverage company, largest consumer pac","description":"Aromyx has designed a patent-protected, disposable bioassay, EssenceChip, that puts all the human olfactory and taste receptors into an easy to use portable test strip. \nA nose and tongue in a 3.5 box with a digital readout and reproducible results. We digitize the human response to tastes and scents. EssenceChip holds the promise of digitizing and standardizing human sensory data to flow into analytics, lab equipment and other scientific and computational tools. We provide a scientific, reproducible way to record tastes and smells, to digitally represent them, and to ultimately see how they affect the consumer brain. The technology is applicable across the enterprise, from R&D and product development, through manufacturing, quality assurance, and flavor and fragrance copyright.","lat":"37.4037","lng":"-122.01","url":"www.aromyx.com","source":null,"category_id":"1","category_name":"Major Milestones","ba_mode":"startup","ba_id":"221452","ba_name":"Aromyx","ba_description":"Aromyx has designed a patent-protected, disposable bioassay, EssenceChip, that puts all the human olfactory and taste receptors into an easy to use portable test strip. \nA nose and tongue in a 3.5 box with a digital readout and reproducible results. We digitize the human response to tastes and scents. EssenceChip holds the promise of digitizing and standardizing human sensory data to flow into analytics, lab equipment and other scientific and computational tools. We provide a scientific, reproducible way to record tastes and smells, to digitally represent them, and to ultimately see how they affect the consumer brain. The technology is applicable across the enterprise, from R&D and product development, through manufacturing, quality assurance, and flavor and fragrance copyright.","ba_url":"www.aromyx.com","ba_logo":"http:\/\/startupblink.com\/uploads\/1a50789095004ac8598b2e8e3bd2e49f.jpg","ba_lat":"37.372501373291016","ba_lng":"-122.02999877929688","ba_city":"Sunnyvale","ba_claimed":"2367","ba_country":"United States","ba_status":"1"}],"blinkids":"5082","fromsearch":true}