{"maxtimeb":1452099400,"blinks":[{"id":"11656","when":"1452099400","title":"We help entrepreneurs and startups target perfect audiences","description":"Zera utilises big data, Census data, RP data, DSP and analytics to measure and profile existing traffic to clients and their competitors websites. With this information we can quickly identify if the website is built to appeal to the current audience or if we need to change the audience to suit the website. \n\nThrough a series of discovery sessions, plus extensive testing and measurement and then refinement, we are able to create digital personas that we can then target using Google DSP technology for adwords display ads, disrupt competitor efforts and create higher conversion rates from SEO campaigns that are better built to focus on the right audience rather than masses of irelevent visitors. \n\nThis can save thousands of dollars in clicks due to mismanaged AdWords expenditure, lower cost per click due to high quality \/ conversion, save time and increase organic attractive effectiveness profoundly.","lat":"-27.509","lng":"153.047","url":"https:\/\/www.zera.com.au\/","source":null,"category_id":"1","category_name":"Major Milestones","ba_mode":"startup","ba_id":"223961","ba_name":"Zera","ba_description":"Zera utilises big data, Census data, RP data, DSP and analytics to measure and profile existing traffic to clients and their competitors websites. With this information we can quickly identify if the website is built to appeal to the current audience or if we need to change the audience to suit the website. \n\nThrough a series of discovery sessions, plus extensive testing and measurement and then refinement, we are able to create digital personas that we can then target using Google DSP technology for adwords display ads, disrupt competitor efforts and create higher conversion rates from SEO campaigns that are better built to focus on the right audience rather than masses of irelevent visitors. \n\nThis can save thousands of dollars in clicks due to mismanaged AdWords expenditure, lower cost per click due to high quality \/ conversion, save time and increase organic attractive effectiveness profoundly.","ba_url":"https:\/\/www.zera.com.au\/","ba_logo":"http:\/\/www.startupblink.com\/uploads\/0e8635195be16cf4d471a420a970f347.png","ba_lat":"-27.50897789001465","ba_lng":"153.04713439941406","ba_city":"Brisbane","ba_claimed":"6994","ba_country":"Australia","ba_status":"1"}],"blinkids":"11656","fromsearch":true}