{"maxtimeb":1455142906,"blinks":[{"id":"12369","when":"1455142906","title":"Beta with 50 paying customers","description":"LiftUp is a hardware company aiming to make strength training more convenient and approachable.\nWhy? Because 80% of Americans don’t strength train enough. Hurdles include its inconvenience (both in yearly costs and 2-hour gym trips); slow results; boringness; and high intimidation factor, whether it’s the behemoths at the gym or high-intensity guided home videos.\nOur solution is smart exercise equipment that pair with an app for easy-to-do home workouts, social leaderboards, automatic workout tracking, and progress reports. We combine this with a user experience focused on building healthy habits, not gimmicky 30-day beach bodies. By tackling these issues, we make strength training more interesting, convenient, and approachable.\n\nOur first product - LiftUp - is the world’s first smart resistance band.","lat":"42.3601","lng":"-71.0589","url":"http:\/\/www.getliftup.com","source":null,"category_id":"1","category_name":"Major Milestones","ba_mode":"startup","ba_id":"224244","ba_name":"LiftUp","ba_description":"LiftUp is a hardware company aiming to make strength training more convenient and approachable.\nWhy? Because 80% of Americans don’t strength train enough. Hurdles include its inconvenience (both in yearly costs and 2-hour gym trips); slow results; boringness; and high intimidation factor, whether it’s the behemoths at the gym or high-intensity guided home videos.\nOur solution is smart exercise equipment that pair with an app for easy-to-do home workouts, social leaderboards, automatic workout tracking, and progress reports. We combine this with a user experience focused on building healthy habits, not gimmicky 30-day beach bodies. By tackling these issues, we make strength training more interesting, convenient, and approachable.\n\nOur first product - LiftUp - is the world’s first smart resistance band.","ba_url":"http:\/\/www.getliftup.com","ba_logo":"http:\/\/www.startupblink.com\/uploads\/6bba2799613c2793ad8235d269612080.png","ba_lat":"42.32500076293945","ba_lng":"-71.0593032836914","ba_city":"Boston","ba_claimed":"7576","ba_country":"United States","ba_status":"1"}],"blinkids":"12369","fromsearch":true}